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Ride Wilier, Ride with Passion

In a market full of big brands, Wilier stands out with its deep manufacturing roots, innovative designs, and emotional craftsmanship. Their fully integrated monocoque frames redefine lightweight design, handling, and aerodynamics. These bikes are high-performing and beautifully engineered works of art, reflecting over a century of dedication from the family-run company.

With a thrilling Stage 5 win Mark Cavendish now holds the record for most Tour de France Stage wins at 35, while aboard his LTD Wilier Filante SLR. Wilier supports two UCS World Tour teams in the Tour de France and a successful World Cup Mountain Bike team, showcasing their racing heritage. This passion for cycling is in their DNA.

As the #1 US dealer, we invite you to test ride and explore our wide range of Wilier models. Our Infinitamente custom display highlights stunning color options, letting you see exactly how your unique Wilier will look. Whether in-stock or direct from Italy, we have access to the full line of Wilier Triestina bikes to fuel your riding passion.

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Pro Teams

Groupama-FDJ, Team Astana and the Wilier - Vittoria MTB Factory Team is the just the start of Wilier’s investment in cycling.


With a huge range of colors, online configuration and the highest quality execution, build your truly unique dream bike.


Starting in 1906 the History of Wilier spanning a century is a testimony to the innovation and emotion they put into their bikes. 

Retul Fit

With Bike Lab’s Retul Fit Studio and 13 years experience, each Wilier comes with a free Retul Fit. Guaranteed Comfort & Performance. 

The Bike Lab in Oklahoma City